Mars The Label
Scaling Paid Media Channels
The Challenge
Scale performance marketing channels Google and TikTok Ads whilst improving profitability.
Results
Revenue Increase
Increased ROAS
Reduced CPA
Solution
During a period of notable expansion for Mars The Label, we undertook the development and execution of a comprehensive performance marketing strategy encompassing Google Ads and TikTok Ads.
Google Ads
By strategically reorganizing the account structure on Google Ads and implementing optimisations to enhance the product feed, we achieved remarkable outcomes. Notably, we successfully decreased the cost per click (CPC) by 43% while simultaneously increasing the click-through rate (CTR) by 83%. Consequently, these improvements directly translated into a significant surge of 156% in purchase volume and a commendable 130% increase in revenue. Moreover, our efforts led to a noteworthy 48% reduction in cost per acquisition (CPA), despite a modest 32% increment in ad spend.
This outstanding performance underscores our ability to devise and implement a results-driven marketing strategy, enabling Mars The Label to effectively capitalize on its growth potential.
TikTok Ads
As an emerging platform for digital advertising, TikTok presented Mars The Label with a new and exciting opportunity to expand their brand presence. With our expertise, we crafted an effective strategy to navigate this uncharted territory, leveraging a simplified account structure that facilitated scalable campaign management.
In addition to optimizing the account structure, we provided invaluable consultation on content creation and structure, aiming to maximize the potential for viral video campaigns on the platform. Our guidance encompassed recommendations for going live on TikTok and implementing effective merchandising strategies within the TikTok Shop.
Through a meticulous and strategic approach, we successfully launched Mars The Label onto TikTok, achieving a consistent Return on Ad Spend (ROAS) of 6 and maintaining a low Cost per Acquisition (CPA) of £9.
This achievement showcases our ability to adapt and excel in emerging advertising platforms, positioning Mars The Label for long-term success on TikTok while delivering exceptional results in terms of brand visibility, audience engagement, and revenue generation.
Imran Adam
Director - Mars The Label
“It’s amazing to see the exponential growth we have achieved which could not have been done without the hard work your team have put in. Working with the team is an absolute breeze, everyone is really proactive and the results speak for themselves.”